Is it time to quit Facebook marketing?
Last week Facebook announced an important change to the way businesses will be able to use Facebook with effect from January 2015. Now you may think “What, again?” as there have been so many changes...
View ArticleAre you missing business opportunities?
Earlier this week I was listening to the radio as I drove between appointments and one of the songs I heard was Taylor Swift’s “Blank Space”. Nothing remarkable about that as her latest album is...
View ArticleAre you making mistakes with your marketing strategy?
A few weeks ago a new client was referred to me for help with her marketing strategy. She has quite a new business and had already refined the services she offers to clients, but felt she’d lost her...
View ArticleCould your existing marketing bring in customers and cash without you?
A few weeks ago a colleague of mine suffered a nasty accident on his way to work. You can picture the scene: he was on his bicycle, in a hurry because it was raining, took a corner too fast, the …...
View ArticleLove, passion, and social media strategy
Last week I had the pleasure of working with a new client who had asked me to come in to their business to help them with their social media strategy, and they got a number of their staff members...
View ArticleWhatever is happening to Google+ ?
This week heralded news about some major changes to Google+ namely that it’s splitting Google+ apart and breaking away the images element (“Photos”) from what it’s now calling “Streams”, and the future...
View ArticleFirst impressions count
A couple of weeks ago my partner and I went away for the weekend and our choice of hotel was in part influenced by the fact that there was a pub within the hotel grounds offering a good selection of …...
View ArticleLessons learned from my own customers
Last week during two of my social media training courses some of my existing customers (i.e. people who had already been on previous courses) taught me some valuable lessons. One commented that he’d...
View ArticleHalf my marketing works, but I do not know which half!
Have you ever heard the following quote? “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” It’s accredited to John Wanamaker, a US businessman at the very...
View ArticleWhere should you advertise?
Last week as I was out walking I noticed a sign attached to the fence next to the railway line just as I was about to go through the gate to cross the line towards the river. I won’t share … Continue...
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